The Cheer Expo Grand Finale competition stage with triple LED screens and floor lighting in Myrtle Beach, athletic event production by UpLight Technologies

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ATHLETIC EVENT

The Cheer Expo

Multi-City

Overview

The CheerExpo brings All Star cheer programs together for high-level competition, championship opportunities and major postseason bids.


UpLight Technologies provides full production across the event’s primary competition and awards spaces, allowing each environment to serve a distinct purpose while remaining part of one connected experience. The competition hall delivers the energy, clarity and visual scale athletes need on the floor, while the awards hall transforms each result into a memorable championship moment.


To give coaches greater control at the start of each routine, UpLight partnered with The CheerExpo team to develop and program a custom go button at the front of the stage. Once their team is ready, coaches can initiate the music themselves, creating a clear and consistent start while keeping playback securely integrated with the show-control system.


Operating multiple environments requires dependable production, consistent technical standards and close coordination between teams. From the first routine through the final awards presentation, UpLight keeps each event moving efficiently while giving every performance and victory the attention it deserves.

Featured Sytems

Avolites D7-215, Total Visual Control | professional event production equipment, UpLight Technologies

D7-215

The Avolites Diamond 7 console with 15 motorized playback faders, encoder playbacks, and dual 14-inch touchscreens for total visual control.

Avolites D7-215, Total Visual Control | professional event production equipment, UpLight Technologies

D7-215

The Avolites Diamond 7 console with 15 motorized playback faders, encoder playbacks, and dual 14-inch touchscreens for total visual control.

Avolites D7-215, Total Visual Control | professional event production equipment, UpLight Technologies

D7-215

The Avolites Diamond 7 console with 15 motorized playback faders, encoder playbacks, and dual 14-inch touchscreens for total visual control.

Chauvet FORCE 2 SOLOWASH | professional event production equipment, UpLight Technologies

FORCE 2 SOLOWASH

A powerful single-source 480W LED wash with CMY and CTO mixing, an 8:1 zoom, and rotating gobos—classic stage looks with modern control.

Chauvet FORCE 2 SOLOWASH | professional event production equipment, UpLight Technologies

FORCE 2 SOLOWASH

A powerful single-source 480W LED wash with CMY and CTO mixing, an 8:1 zoom, and rotating gobos—classic stage looks with modern control.

Chauvet FORCE 2 SOLOWASH | professional event production equipment, UpLight Technologies

FORCE 2 SOLOWASH

A powerful single-source 480W LED wash with CMY and CTO mixing, an 8:1 zoom, and rotating gobos—classic stage looks with modern control.

Robe POINTE | professional event production equipment, UpLight Technologies

POINTE

A versatile beam-spot hybrid projecting crystal-clear static or rotating gobos, with prisms for wide-reaching, precise aerial effects.

Robe POINTE | professional event production equipment, UpLight Technologies

POINTE

A versatile beam-spot hybrid projecting crystal-clear static or rotating gobos, with prisms for wide-reaching, precise aerial effects.

Robe POINTE | professional event production equipment, UpLight Technologies

POINTE

A versatile beam-spot hybrid projecting crystal-clear static or rotating gobos, with prisms for wide-reaching, precise aerial effects.

Robe TETRA 1 | professional event production equipment, UpLight Technologies

TETRA 1

A compact 9-pixel Robe fixture generating ultra-tight 4° beams that build into crisp, defined sheets and seamless curtains of light.

Robe TETRA 1 | professional event production equipment, UpLight Technologies

TETRA 1

A compact 9-pixel Robe fixture generating ultra-tight 4° beams that build into crisp, defined sheets and seamless curtains of light.

Robe TETRA 1 | professional event production equipment, UpLight Technologies

TETRA 1

A compact 9-pixel Robe fixture generating ultra-tight 4° beams that build into crisp, defined sheets and seamless curtains of light.

Robe TETRA 2 | professional event production equipment, UpLight Technologies

TETRA 2

An 18-pixel Robe fixture producing ultra-tight 4° beams that combine into bright, defined sheets and seamless curtains of light.

Robe TETRA 2 | professional event production equipment, UpLight Technologies

TETRA 2

An 18-pixel Robe fixture producing ultra-tight 4° beams that combine into bright, defined sheets and seamless curtains of light.

Robe TETRA 2 | professional event production equipment, UpLight Technologies

TETRA 2

An 18-pixel Robe fixture producing ultra-tight 4° beams that combine into bright, defined sheets and seamless curtains of light.

ROE MC9, 9mm Outdoor LED | professional event production equipment, UpLight Technologies

MC9

ROE's MC9 9mm LED panel pairs high brightness and contrast with weatherproof durability for premium indoor and outdoor screens.

ROE MC9, 9mm Outdoor LED | professional event production equipment, UpLight Technologies

MC9

ROE's MC9 9mm LED panel pairs high brightness and contrast with weatherproof durability for premium indoor and outdoor screens.

ROE MC9, 9mm Outdoor LED | professional event production equipment, UpLight Technologies

MC9

ROE's MC9 9mm LED panel pairs high brightness and contrast with weatherproof durability for premium indoor and outdoor screens.

Concert stage with red and blue LED lighting and video walls by UpLight Technologies

- GET IN TOUCH

LET'S BUILD

SOMETHING

POWERFUL.

Reach out to discover how UpLight

can support your production goals and

bring your vision to life.

Office

165 Jones Blvd. Suite A

La Vergne, TN 37086

United States

By submitting, you agree to our Terms and Privacy Policy.

Built On Values.

FOCUSED ON IMPACT.

Concert stage with red and blue LED lighting and video walls by UpLight Technologies

LET'S BUILD

SOMETHING

POWERFUL.

Reach out to discover how UpLight

can support your production goals and

bring your vision to life.

Office

165 Jones Blvd. Suite A

La Vergne, TN 37086

United States

By submitting, you agree to our Terms and Privacy Policy.

Built On Values.

FOCUSED ON IMPACT.

Concert stage with red and blue LED lighting and video walls by UpLight Technologies

- GET IN TOUCH

LET'S BUILD

SOMETHING

POWERFUL.

Reach out to discover how UpLight

can support your production goals and

bring your vision to life.

Office

165 Jones Blvd. Suite A

La Vergne, TN 37086

United States

By submitting, you agree to our Terms and Privacy Policy.

Built On Values.

FOCUSED ON IMPACT.

Stay connected

//

Join us for updates on live event production, behind the scenes stories, and industry insights.

By submitting, you agree to our Terms and Privacy Policy.

Need gear?

We rent lighting fixtures, consoles, PA, RF mics, and more. Contact us with your needs.

View Inventory

© 2026 UpLight Technologies LLC®. All rights reserved.

UpLight Technologies LLC® is a company registered in the United States.

Stay connected

//

Join us for updates on live event production, behind the scenes stories, and industry insights.

By submitting, you agree to our Terms and Privacy Policy.

Need gear?

We rent lighting fixtures, consoles, PA, RF mics, and more. Contact us with your needs.

View Inventory

© 2026 UpLight Technologies LLC®. All rights reserved.

Stay connected

//

Join us for updates on live event production, behind the scenes stories, and industry insights.

By submitting, you agree to our Terms and Privacy Policy.

Need gear?

We rent lighting fixtures, consoles, PA, RF mics, and more. Contact us with your needs.

View Inventory

© 2026 UpLight Technologies LLC®. All rights reserved.

UpLight Technologies LLC® is a company registered in the United States.